The guest wants the second round most in the exact hour nobody asks for it.
What the research on suggestive selling, music, and crowding says about the easiest revenue in a bar or restaurant, and why the ask disappears when the room fills.
September 2026 · 4 min
Every square foot should be earning its place. Most of a property’s footprint never has.
Spatial Yield: what each square foot of a property actually earns, why guests arrive too depleted to seek out the experience economy, and how design that pulls rather than directs turns architecture into revenue.
August 2026 · 5 min
More guest decisions mean less guest spend.
Experiential Spend Velocity™ (ESV) maps how spend moves through a hotel, resort, or venue and where it stalls. Those stalls are Spend Breakage, and they are behavioral, not budgetary.
August 2026 · 3 min
A property can execute 95% of a stay flawlessly and still lose the guest over the 5%.
Loss aversion, the second of the five tenets: why one service failure outweighs an otherwise flawless stay, why recovery has to outweigh the loss rather than match it, and how a failure handled well can build more loyalty than perfection.
August 2026 · 5 min